Video: Famous people from Malaga like Antonio Banderas, Javier Ojeda or Pasión Vega promote the province "Al Son de la Buena Vida"

Video: Famous people from Malaga like Antonio Banderas, Javier Ojeda or Pasión Vega promote the province "Al Son de la Buena Vida"

Video: Famous people from Malaga like Antonio Banderas, Javier Ojeda or Pasión Vega promote the province "Al Son de la Buena Vida" This year the Costa del Sol is going to carry out the largest display in history on the occasion of the International Tourism Fair de Madrid, Fitur 2021 , which will take place from Wednesday 19 to Sunday 23 May at the Ifema fairgrounds. Among the actions, the great promotional campaign that Madrid of Costa del Sol is wearing these days stands out and an event in which the video Al Son de la Buena Vida will be presented, with music by Dry Martina and in which a score of artists from Malaga have participated. , like Antonio Banderas, Salva Reina, Pasión Vega, Javier Castillo, La Mari, Zenet and Javier Ojeda. The president of Costa del Sol Tourism, Francisco Salado , assured this morning during the presentation of the entity's participation in Fitur 2021, the reactivation campaign and the promotional video, ?that this edition is possibly the most important in history, also for our destiny. And that is why I assure you that we are going to make an unprecedented deployment, a historic deployment and a bet up to the challenge ?. The Costa del Sol comes to Madrid "for what it is, a leading destination in Spain and around the world, with an unbeatable offer, convinced that no one beats us in quality, variety, tourism innovation, or safety", Salado pointed out, who highlighted that ?after more than a year of pandemic, since May 19, Fitur is going to be the first large face-to-face fair, with a capital importance for the national market, which no one will miss is going to be the key to next summer ?. The representative of Costa del Sol Tourism has once again emphasized the importance of tourism in the province , on which more than 117,000 families and 14,000 companies depend. ?Thinking of those workers, of those companies that have had such a bad time in the last year, we come to this meeting with enormous responsibility and leading, once again, the Andalusian tourism sector, of which the province of Malaga represents around 40 % of the business. Because we are convinced that this very special edition of Fitur marks the beginning of the recovery and the end of this terrible health and economic crisis ?. Like previous years, Francisco Salado has taken stock of the tourism market and how it has been in the last year. "As you can imagine, the data is terrible and is marked by the pandemic and health and mobility restrictions," said Salado. Tourist data for 2020 Last year a total of 539,846 passengers of national origin arrived at the Malaga Costa del Sol airport, which represents a decrease of 63% compared to 2019. In the first quarter of 2021 there were 76,214 arrivals of domestic tourists to the airport, which indicates a drop of 70.4%. Barcelona is the airport of origin that transported the highest number of passengers to Malaga Airport, with more than 155,697 arrivals, followed by Madrid with 68,939. In 2020, the number of national travelers staying in hotel establishments reached 1,083,000, which represents a decrease of 51%, with no activity being recorded in April and May due to the closure of activity due to Covid. In the first quarter of 2021, 120,000 national travelers have been registered in hotels, which represents a decrease of -68% compared to the same period in 2020. ?We know that national tourists are eager to return to the Costa del Sol, although we are also aware that this summer the competition will be tougher than ever . That is why we arrived in Madrid with our homework done ?, Salado assured. The Costa del Sol in Fitur Tourism Costa del Sol's commitment to Fitur 2021 and the national market exceeds 870,000 euros adding all the concepts. The entity will be present at the fair in pavilion 5 of IFEMA and attends this call with the promotion of the entire province and with the support of the entire business fabric . In this sense, a total of 80 entities, including city councils and companies, and around 150 professionals, accompany Turismo Costa del Sol, and it is planned that more than fifty professional presentations will be held. As in previous years, the Costa del Sol stand will serve as a framework for the presentation of numerous and varied private and public initiatives , with cultural, leisure and sports proposals, among others. Reactivation campaign But, above all, Fitur arrives with the important 360 campaign to reactivate tourist activity carried out by Turismo Costa del Sol in all its heyday, a campaign that has an investment of 800,000 euros in the national market, they have explained through a statement. Francisco Salado has assured that ?the people of Madrid, and whoever is attentive to social networks these days, have already been able to discover some of its elements, since an intense promotional action is being carried out and is going to be carried out in Atocha, at the station Metro de Sol , which these days is called the Costa del Sol station, as well as on the screens in Callao, with a budget of 420,000 euros ?. ?Now they will be able to verify that when we say that Madrid dresses up this year as the Costa del Sol, it is not an exaggeration . Let's see in the next video what we are talking about ?, said Salado. With this action, which will last for two weeks, Turismo Costa del Sol expects to reach 20 million hits . In addition, thanks to the location intelligence technology, more promotion of the Costa del Sol will be able to be sent to the mobile phones of the people who passed through the environment of the center of the campaign, and then, thanks to the technological tools, it will be possible to know what searches and reservations they have made and the average spend in the destination. Promotional video 'Al son de la Buena Vida' Turismo Costa del Sol has made a promotional video as the axis of a campaign in which it brings together the talent, joy and hospitality that distinguish the people of Malaga, a video that will be presented in Madrid on Wednesday 19 at an event called La Vuelta al Sol, which will be held with all anticovid measures and before the most important representatives of the national and international tourism industry. The video, like the song, is called Al son de la Buena Vida . It is a song by Dry Martina, with a new version recorded with artists from Malaga expressly for this campaign. It is an entirely Malaga production, by Dry Martina, Latrama and Montape. Salado has been very grateful to the twenty people from Malaga who have lent their image to promote the destination and "who show themselves for what they are, excellent ambassadors for our land." Antonio Banderas, Pasión Vega, Fran Perea, Javier Castillo, La Mari, rapper Easy, Little Pepe, Javier Ojeda, María Pelaé, Salva Reina, Spok, Zenet, Rubén Alcántara, La Lupi, JustCoco, Santiago Picatoste, Celia Flores, Dry Martina have participated by teaching some of their favorite corners of the province., ?In a video that wastes freshness, joy, passion, modernity, innovation? what the province of Malaga represents and with a wonderful song, for which I have to congratulate Laura Insausti, Dry Martina ?, highlighted Salado. Some of the places where these collaborations by Malaga artists and characters have been filmed are the Casa del Guardia, Recoveco Gastrobar, Foodnando, Hotel Fuente del Sol (Antequera), Museo Carmen Thyssen Málaga, Museo Pompidou, Tití Despacho de Vinos, La Cubana Benalmádena, Caminito del Rey, Los Feliz Village Yoga & Surf, Bodega Descalzos Viejos de Ronda, La Cochera Cabaret, Soho Caixabank Theater, El Círculo Breaking, Centro de Artes y Música Moderna (CAMM) and a corralón de la Trinidad. There are also, among other locations, the beaches of Marbella, Nerja, Torremolinos and Vélez-Málaga , the center of Estepona, Benalmádena , the Cantal cliffs in Rincón de la Victoria, the Saltillo bridge in Canillas de Aceituno, the wooden walkway from the mouth of the Guadalhorce, the Peña de los Enamorados and the Torcal de Antequera, the Tajo de Ronda bridge, Frigiliana, as well as the golf segments, with a swing by the golfer Azahara Muñoz, marinas, multi-adventure, shopping, gastronomy, teleworking, interspersed with the appearance of artists and 'influencers' from Malaga.